Need to bring a medical product successfully to market?
Get your product pitch perfect with market intel from medintel.
Medical Market Intelligence
Medical companies partner with medintel for in-depth qualitative and quantitative market intelligence across the US, EU, LATAM, and Asia — gathering the empirical evidence needed to solve marketing strategy and product development challenges.
Our primary research team cover designated specialisms: pharmaceuticals, vaccines, medical devices, digital health, drug delivery, precision medicine, and diagnostics.
Healthcare research expertise, PR instinct, and an unashamed data geek streak — we blend deep qualitative exploration, sharp storytelling, and rigorous quantitative analysis into research that's as compelling as it is credible.
Successful Product Development
Our team brings 40+ years of healthcare consultative wisdom.
We help teams cut use-related risk, build submission-ready evidence, and align usability engineering with FDA and global requirements — before a late-stage redesign becomes the only option. From early user needs research to human factors validation and regulatory support, we cover the full journey with safety, efficacy, and patient experience firmly at the centre.
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The best device decisions start with the right conversations. We explore real-world experiences, pain points, and unmet needs across patients, caregivers, and HCPs — giving you the depth you need before design decisions get locked in.
We use ethnography, exploratory interviews, online communities, to get beneath the surface — building context and meaning from real human experience.
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Usability and design feedback at any stage of development — from early concept to final iteration. We gather insights on usability, appeal, and safety to keep design decisions grounded in real user experience.
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Understand the medtech market and competitive environment through the eyes of the people who matter most.
We identify unmet needs and user experiences with competitor devices, uncover the purchase drivers and decision-making processes behind your category, and map out the market opportunities, price points, and perceptions that should be shaping your strategy.
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Good marketing starts with knowing what resonates. We test, refine, and develop materials that drive adoption, sharpen your competitive positioning, and move the right people to act — whether that's building from scratch or pressure-testing what you've already got.
Helping Create Category Leaders
Our market intelligence has helped position some of the medical device industry's best-sellers. Here's a selection of Gore Medical products for which we've conducted strategic positioning research — each of which has gone on to define its category.
We’d love to do the same for your product.
Product Support Throughout The Life Cycle
medintel work across the product life cycle.
Using Our Own Medical Expert Network
Tap into a vetted network of medical professionals across all main markets. Mr Doctor, our sister company, specialises in matching the expertise of medical professionals — not just doctors — with the right research project.
Gathering Insights Across All Main Markets
Market Opportunity Assessment
Japan | Market Opportunity for a surgical device
Qualitative and Quantitative
Working with the Society for Interventional Radiology and Society for Hypertension in Japan we delivered a detailed qualitative and quantitative study to assess the market opportunity for a surgical device.
Product Positioning
Global | Endovascular surgical device communication strategy
Qualitative
Positioning and messaging development in the US and EU leading to a successful communication campaign for the market leading TEVAR device.
Oncology Market Acceptance
EU | Acute Myeloid Leukemia
Qualitative and Quantitative
Understand the market acceptance thresholds for a new Acute Myeloid Leukemia treatment.
Delivered On Spec.
On Time. Every Time.